Engaging the Audience: Communicating About the Essential Role of Animals in Research is part of the U-M Animal Care & Use Program’s new Building a Culture of Care: Essentials for Laboratory Animal Research seminar series.
About this Session
As members of the biomedical research community, we have an inherent appreciation for the many contributions that laboratory animals have made to the advancement of science and medicine.
However, when so much of our work takes place in the laboratory or the vivarium, it can be easy to lose sight of the much larger narrative landscape in which we operate. Conversations about laboratory animals can be very complex and emotional, especially for individuals who work outside of research.
In this session, Amy Puffenberger, MAM, Strategic Communications Manager for the Animal Care & Use Program, will:
- Review recent and emerging trends in science-based communications for general audiences,
- Explore lessons learned through various case study scenarios, and
- Share guidance and best practices for communicating about the responsible use of animals in research.
About the Seminar Series
The Building a Culture of Care: Essentials for Laboratory Animal Research seminar series will be held over the summer on the second Wednesday of each month (June, July, and August) from 11:30 AM – 12:30 PM.
Each session will feature speakers from across the U-M Animal Care & Use Program covering a variety of topics pertaining to the responsible and humane use of animals in research.
Sessions are open to members of the U-M research community and will occur at the North Campus Research Complex with an option to join a facilitated livestream on the medical campus. Prior registration is appreciated but not required. Light refreshments will also be served.
Complete session details, including location information, can be found on the seminar series’ registration page using valid U-M login credentials.
All attendees will be provided with a continuing education certificate for their participation in one or more of the sessions.
Questions?
Questions about the seminar series should be directed to the Animal Care & Use Office at [email protected].